PROXY
San Francisco, CA, 2011 - Ongoing
CHROMA
Tucson, AZ, 2020
Aether Apparel
San Francisco, CA, 2013
North Showrooms
Brooklyn, NY + Toronto, ON, 2018
All Retail projects
project
year
typology
location
status
PROXY
2011 - Ongoing
Activation, Public
San Francisco, CA
ongoing
PROXY is a temporary open space activating two vacant parcels in the heart of San Francisco’s Hayes Valley neighborhood.
Sections
CHROMA
2020
Mixed Use, Retail
Tucson, AZ
ongoing
CHROMA, a new mixed use development in the heart of Midtown Tucson, brings a dynamic infusion of commercial, office, residential, and community uses to a changing neighborhood.
Slide 1
Aether Apparel
2013
Private, Retail, Interim Use
San Francisco, CA
completed
Aether Apparel, an online retailer that specializes in design-conscious technical outerwear, chose our PROXY project in Hayes Valley as the site of its first stand-alone store. Aether wanted a striking physical presence with the unconventionality of a pop-up venue. They were drawn to our use of shipping containers at PROXY as highly customized modular units that are built to be durable rather than disposable, bold instead of drab.
Slide
North Showrooms
2018
Retail
Brooklyn, NY + Toronto, ON
completed
For the launch of Focals, a new line of smart glasses, North asked for a scalable system that could translate a complex customer journey into a gracious, intuitive experience. Adaptability was key.