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PROXY is a temporary open space activating two vacant parcels in the heart of San Francisco’s Hayes Valley neighborhood.

For the launch of Focals, a new line of smart glasses, North asked for a scalable system that could translate a complex customer journey into a gracious, intuitive experience. Adaptability was key.

CHROMA, a new mixed use development in the heart of Midtown Tucson, brings a dynamic infusion of commercial, office, residential, and community uses to a changing neighborhood.

Aether Apparel, an online retailer that specializes in design-conscious technical outerwear, chose our PROXY project in Hayes Valley as the site of its first stand-alone store. Aether wanted a striking physical presence with the unconventionality of a pop-up venue. They were drawn to our use of shipping containers at PROXY as highly customized modular units that are built to be durable rather than disposable, bold instead of drab.