PROXY is a temporary open space activating two vacant parcels in the heart of San Francisco’s Hayes Valley neighborhood.

The Pacific Gas and Electric Hunters Point site is a multi-faceted property with complex social and historical connections to the surrounding neighborhood.

Aether Apparel, an online retailer that specializes in design-conscious technical outerwear, chose our PROXY project in Hayes Valley as the site of its first stand-alone store. Aether wanted a striking physical presence with the unconventionality of a pop-up venue. They were drawn to our use of shipping containers at PROXY as highly customized modular units that are built to be durable rather than disposable, bold instead of drab.

Situated at the gateway to West Oakland, this project imagines a vibrant future for a former pipeworks factory.