Area: 745 sf/
Location: San Francisco, CA/
typology: Private, Retail, Interim Use/
For its first location, this design-minded retailer questioned what a store should look like.
When Aether Apparel, an online purveyor of design-conscious, technical outerwear, made the leap to brick-and-mortar retail, PROXY offered many advantages over conventional spaces, including the opportunity to
Modular design is an exercise in efficiency and ingenuity. For Aether, we stacked and staggered three 40-foot shipping containers to stake out a compelling urban form. A glass-enclosed lounge cantilevers over the sidewalk, drawing the gaze of passersby. Inside, the store capitalizes on its unexpectedly narrow space: a seven-foot-wide void spans the two lower floors, while back-of-house needs are met at top. A customized, vertical dry-cleaning conveyor system serves as an efficient armature for display and storage, making the store’s full inventory available at the push of a button.
Like PROXY itself, this store won’t remain on its site forever. But thanks to our durable and portable design, Aether can disassemble their store and move it to a new home, changing location without losing this signature structure.